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The National Walking Tour Challenge - Summer 2024 is a marketing campaign encouraging people across the country between Memorial Day and Labor Day to participate in a walking tour and explore their parts of the world. 

Primarily a social media campaign, there are earned media opportunities as well.  For the first time ever, the CHALLENGE brings together tour operators, tour guides, destination marketing organizations, and tour associations across the US in a collaboration to spark participation in cultural walking tours.

NATIONAL CITY WALKING TOUR CHALLENGE
Summer 2024
Social Media Marketing Campaign
for Walking Tour Professionals

What's happening

                   

                      -   first time ever a national marketing campaign - social media + earned media - encouraging people across the country to participate in walking tours

                                    

                      -   first time ever a collaboration of tour operators, tour guides, destination marketing organizations, and tour professionals across the US sparking energy, enthusiasm and participation in walking tours

 

                        -  first time ever an introduction of a DIGITAL TANGIBLE ™  a collectible social media content passport stamp customized by city and tour operator service and issued by tour operators to travelers successfully completing their walking tour

                                 

                       - first time ever a social media marketing three-way content delivery system:  tour operator to traveler, tour operator to Challenge, Challenge to tour operator 

    

                       -  first time ever an opportunity to harness city spirit and pride - CHALLENGE results are reported by city and not individual tour operator - into city walking tour bookings 

 

And AT NO COST TO TOUR PROFESSIONALS!

How it works:

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  •  On WALKING TOUR CHALLENGE FACEBOOK + INSTAGRAM feature  photos and videos of travelers on walking tours submitted by tour professionals across the county. Tour pro FB + IG accounts get tagged. Posts are carousals based on a theme like "family travelers."

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  • When they are tagged, TOUR PROFESSIONALS can generate excitement by sharing on their own FACEBOOK and INSTAGRAM the collaborative WALKING TOUR CHALLENGE posts. It's ready-made super cool content!

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  • Delivery System 3 introduces the Tour Operator's role in providing content for Traveler Socials through the DIGITAL TANGIBLE™ initiative. This custom collectible Social Media Passport Stamp, featuring the City Walking Tour Challenge logo, city name, and tour operator logo, is issued to travelers completing walking tours. Designed for Instagram and Facebook, this initiative fosters engagement and amplifies the Challenge's impact across digital platforms.

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Some of our tour organizations that are already a part of National City Walking Tour Challenge 2024

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Benefits to Tour Professionals 

  • Creates fresh excitement about guided walking tours + more bookings!

  • Extra boost from your local tour authority/agency during the peak travel season

  • A digital souvenir that builds your brand - travelers receive a customized “passport stamp”  logo for social media 

  • Promotional opportunity 

  • Great content for local, regional, and national media + blog and socials

HOW

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Logistics of reporting results: 

 

  • Participating tour operators email # the participants on Sundays to professional bookkeeper:  Ken Riveria - beginning Memorial Day and concluding Labor Day

  •  Results of the week and the challenge are reported on Monday to participating tour operators and local visitor authorities  

  •  Listings by city and not tour operator

  • Walking tour participant receives from the tour operator the digital NATIONAL CITY WALKING TOUR Summer 2024 logo for social media 


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     Example of reporting:

                                                  CHALLENGE

                        June 20th            To-date

 

City:

Atlanta               200                     1,400

Birmingham         13                         300

Boston                425                      3,000

Charlotte             100                     1,300

Cincinnati            35                         500

San Francisco     350                     2,500

 

Total:                  1,123                    9,000

Contact

Questions or comments? Send us a message and we’ll get back to you ASAP

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